Before sunrise at the 2025 West Palm Beach Marathon, Rick Obey was already at the starting line — focused, prepared, and ready to run. As the miles unfolded, he pushed past his own limits, ultimately crossing the finish line with a personal win: beating his previous marathon time.

It wasn’t just the distance that made the morning impressive — it was the discipline behind it. Marathon success is built long before race day, through consistency, early mornings, and commitment to the process. Rick’s performance reflected exactly that.

And here’s the part most people wouldn’t expect.

The night before the race, Rick wasn’t resting quietly — he was hosting the Rick Obey Yacht Sales Christmas party, celebrating a successful year with his team. Music, energy, and a packed room carried late into the evening. Yet just hours later, at 4:00 a.m., Rick was up, lacing his shoes, and showing up anyway.

From leading his team to leading himself, Rick Obey proved that showing up isn’t situational — it’s a mindset. Whether in business or on the course, he continues to move forward, one disciplined step at a time.